Introduction

Pomelo Technology US Inc., a Delaware corporation with the registered address at 251 Little Falls Drive, Wilmington, DE 19808, USA, and our affiliated group companies worldwide (‘us’, ‘we’, ‘our’, ‘Pomelo’) operating under brand ‘LemFi’, recognises and respects the right to personal data protection. More information about who we are and how you can contact us, as well as how we process your personal data, is available in our Privacy Notice.
The purpose of our Cookies Policy (the ‘Cookie Policy’) is to inform the user (‘you’) of the conditions and purposes for which this website at www.lemfi.com (the ‘Website’), and in particular the cookies and other tools implemented therein, process your personal data.
The Cookies Policy explains how we may use cookies, as well as your right to control their use. In accordance with applicable provisions of law we can store and use cookies only on the basis of your prior explicit permission. We will only process your personal data for the purposes we inform you about and in accordance with data protection laws applicable to your personal data.
Due to our global presence and matrix structure, other Pomelo entities may also process your personal data as controllers. We take the protection of your personal data seriously and we are fully committed to protecting your personal data.
We may amend the Cookie Policy at any time to reflect any changes in the way in which we process your personal data. We encourage you to review this policy periodically for any updates. Any changes or modifications to the Cookies Policy will be promptly and regularly published on the Website.
The Cookie Policy should be read in conjunction with our general Privacy Notice and our other group policies, notices, and procedures. When appropriate, we will provide a ‘just in time’ notice to cover any additional processing activities not mentioned in this Cookie Policy.
If you have any questions about how we process your personal data, please do not hesitate to contact Pomelo’s Data Privacy Counsel at dataprivacycounsel@lemfi.com.

2. WHAT ARE COOKIES

A cookie is a small text file that a website saves on your computer or mobile device when you visit the Website. It is used to uniquely identify web browsers, track user trends and store information about user preferences. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
We may store cookies on your device if they are necessary for the operation of the Website: this applies to technical cookies. Your consent is necessary in order to store other types of cookies.
You can change your preferences at any time using the ‘Change consent’ option. To change your consent, please select the ‘Change consent’ button. Then select the ‘Other options’ that will appear on the page. Once you have selected or deselected the cookies of your choice, please confirm your choice by clicking on the ‘Confirm selected cookies’ button, in order to update the options you have selected.

3. OUR COOKIES AND THIRD-PARTY COOKIES

Cookies may originate from the Website you visit or from third parties. Our cookies are directly installed by us. Third-party cookies, on the other hand, are installed by third-party websites through the Website. We manage our own cookies and are responsible for them. Any third party that manages third-party cookies is responsible for the proper management of such cookies.

4. TYPES OF COOKIES WE USE

Our Website uses technical, essential, functionality, analytical and advertising cookies, including third-party cookies, to tailor content and advertising, to provide you with relevant social media features and to analyse web traffic.
Information about your use of the Website collected through cookies may be shared with our analytics providers, advertising providers and social media providers, who may combine it with other information you have provided or that is derived from your use of the services offered by these providers.
If no third-party provider is indicated below, we will administer the cookies concerned.

Functionality cookies

These cookies allow us to remember choices you make when you use the Website, such as remembering your login details, region preference or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you use the Website, and may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly.

Analytical or statistical cookies

This type of cookie allows us to understand how you interact with the Website by collecting and transmitting information, including on an anonymous basis. These cookies allow us to recognize and count the number of visitors and to see how you move around our Website when you are using it. This helps us improve the way our Website works, for example, by ensuring that you find what you are looking for easily.

Google Analytics:

• Purpose: Used for tracking website traffic, user interactions, and behavior. o Third-party provider: Google

Advertising cookies

This type of cookie is designed to profile you in order to send you advertisements according to your preferences, which can be deduced from the way you use the Website. These cookies are used to deliver advertisements relevant to you. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We require your consent to use these cookies.

Google Ads:

• Purpose: Used for re-targeted advertising.
• Third-party provider: Google

Google Tag Manager (GTM):

• Purpose: Used for managing and deploying marketing tags or tracking pixels.
• Third-party provider: Google

Facebook Pixel:

• Purpose: Used for tracking conversions and optimizing Facebook ad campaigns.
• Third-party provider: Facebook

Snap Pixel:

• Purpose: Used for tracking conversions and optimizing Snapchat ad campaigns.
• Third-party provider: Snap Inc.

TikTok Pixel:

• Purpose: Used for tracking conversions and optimizing TikTok ad campaigns. o Third-party provider: TikTok

HOW CAN YOU CONTROL YOUR COOKIE PREFERENCES

You can change your preferences regarding the use of cookies at any time by changing your browser settings. If you prefer to avoid the use of cookies on the Website, first you must disable the use of cookies in your browser and then delete the cookies saved in your browser associated with the Website. You may use this option for preventing the use of cookies at any time.
If you do not accept our cookies, you may experience some inconvenience in your use of the Website and some features may not function properly.
We use the services of third parties, including Google, for our own marketing purposes and to deliver advertising (including interested-based advertising), and these third parties also may use cookies for these purposes and to track visitors on our Websites and elsewhere on the internet. To opt out of Google’s use of cookies or device identifiers, you can visit Google’s Ad Settings or by visiting the Google Marketing Platform opt-out page. You may also opt out of certain interest-based advertising by visiting the Network Advertising Initiative opt-out page and the Digital Advertising Alliance opt-out page. We do not maintain or control these opt-opt mechanisms, which are provided by non-affiliated third parties. Further, we do not control which third parties choose to participate in these opt-out mechanisms. Please note that opting out of interest-based advertising does not mean that you will no longer see advertising on the services, but these ads may be less relevant to your interests